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Managing Director: With extensive experience in hospitality sales and a deep understanding of the African market, Susan leads the company’s strategic vision and client relationships, ensuring Imbumba Africa delivers exceptional value to its hotel partners.
Operations Director: Michael oversees the seamless execution of operations, maintaining high standards of service and ensuring that our hotel partners achieve their business objectives. Michael is a previous common wealth competitor, which gives him the sporting edge to lead the team with a winning mentality.
Digital and Advertising Manager: Jaco is our Digital and Advertising Manager, aligning the brand’s online presence with the needs of the hospitality sector. With a strong focus on independent hotels and lodges, he drives strategic digital campaigns, content and advertising that amplify visibility, engagement and revenue for our represented properties. Through ongoing market analysis and strategic “thermometer” readings of industry trends and audience behaviour, he helps ensure that all campaigns remain precisely targeted and consistently relevant. Africa’s portfolio top of mind with key partners and travellers
Strategic Director and International Liason: Timothy George is a seasoned hospitality professional with deep, long-standing ties into the Indian, Middle Eastern and broader Asian markets. With more than 30 years’ experience representing luxury products such as The Blue Train and other high-end African offerings, he brings a proven track record in positioning iconic experiences to discerning international travellers. Through strong relationships across STO markets and his significant stake in an inbound company focused on the Indian market, Timothy plays a vital role in advancing Imbumba Africa’s vision to unite Africa through tourism and business travel by opening and nurturing high-value channels into these key growth regions.
